Damac HeightsFendi and DAMAC Properties partner togetherfor the development of new luxury residences inDubai. An idea of continuity between buildingand dressing the space guides the venture. Theseluxury residences are not only furnished withdistinctive pieces from the Fendi Casa collection:the whole of the interior design is conceivedby Fendi Casa. Interior design by Fendi Casa is aperfect match of traditional craft and innovativevision, and an expression of contemporary luxury.FENDIA milestone of Italian savoir faire, with a distinctRoman flair, the house of Fendi expresses luxury atits most creative, tactile and experimental, which,un-paradoxically, means also at its most classic.The contradiction is only apparent, being in factthe distinctive sign of a truly unique approach toluxury craft and the creation of beautiful objects.Iconic fashionThe world of Fendi is a conciliation of opposites.Tradition, here, is never nostalgic: it is a tool usedto produce innovation that\'s not meaningless orpointless. Fendi is a modernist house. Its objectsare iconic: at once strict and opulent, timeless andgroundbreaking.Symbols of opulenceIn the sixties, under the guidance of Edoardo andAdele\'s five daughters and in stylistic alliance withthe visionary Karl Lagerfeld, a template was set:the staid idea of fur as a status symbol kept beingturned upside down while also the bags weretransformed, leather printed, woven, dyed andtanned to make them new. The iconic FF pattern aswell as the Pequin stripes embody Fendi\'s playfulyet innovative idea of luxury, which led to thecreation of cult items such as the Baguette bag in1997 and successively the Spy, the Peekaboo andmany more. Not anymore a family business, butstill following the same creative principles. Since2004, Fendi is controlled by LVMH.A celebration of touch and sightFendi is not simply fashion. It is an esthetic, basedon the fearless exploration of the possibilityof luxury handicraft and an appreciation ofsophisticated materials. As such, it defines a world.One where strictness and opulence are faces of thesame medal, and touch and sight are luxuriouslystimulated at once.Unique living spaces Innovation is paramount for Fendi. Well beforefashion as lifestyle became a byword for the wholeof the fashion system, Fendi added furniture to itsever-expanding world. Fendi Casa was establishedin 1989 in collaboration with famed firm ClubHouse Italia. The initial idea was to create Fendihuedfurnishing, from sofas to chairs, from chestsof drawers to lamps. Over the years, the conceptexpanded to encompass outdoor furnishing, whilealso including special solutions for private houses,luxury hotels and yachts. Fendi, synonymouswith extreme, unabashed luxury in clothing andaccessories also became the expression of extremeluxury and unabashed experimentalism in interiordecoration.An expression of Fendi savoir faireFendi Casa translates the Fendi savoir faire andcreativity, as well as its distinctive materials, intoelegant objects and cinematic ambiances thatare timeless and exceptionally made.Fur is usedfor sofas, cushions, carpets; leather on a couch istreated with the same flair as Selleria handmadeand numbered bag; marbles, stones, woodsare mixed in inventively precious ways. In pureFendi style, pieces and details are so carefullystreamlined. They become instantly iconic, fromthe Crystal chair to the spectacular Urano bed.Design, exclusive quality and styleWith a dedicated workshop in central Italy andthree collections produced each year, Fendi Casa isa polymorphous offer. The rich and layered rangeof proposals can also be adapted to personalizedinteriors, for a unique, tailor-made result. Theservice works as haute couture for the livingspace, bringing Fendi\'s unique touch, its inventiveuse of skins and leathers, its tactile modernismclose to the individuality and the needs of eachclient. Indeed, a perfect match of traditionalcraft and innovative vision, and an expression ofcontemporary luxury.Creators of luxury lifestylesSince 2002, DAMAC Properties has quicklyestablished itself as the region\'s premiumdeveloper creating unique buildings,communities and luxury lifestyles across theregion, from Dubai and Saudi Arabia to NorthAfrica, Jordan, Lebanon and Qatar. Some ofthe high-profile developments within theDAMAC portfolio include DAMAC Tower inBeirut, Lebanon and DAMAC Residences inJeddah, Saudi Arabia. The company\'s projects,encompassing residential, commercial andleisure facilities are located in the mostdesirable and exclusive locations and are builtto the highest standards. The result is that thename DAMAC has become synonymous withthe ultimate in luxury and quality.Waterfront masterpieceThe most uniquely located residential units rightat the edge of the Marina with the best panoramicviews of the Marina from one side and ocean viewsfrom the other. Nestled along the cosmopolitanshoreline of Dubai Marina, it delivers the bestwaterfront lifestyle you could ever imagine.Presenting DAMAC Residenze: pure emotion• Luxury apartments and penthouses from level 43-84designed by Fendi Casa• The building comprises 86 levels• Parking at 5 basement levels, ground level and 6 parkingpodium levels• A selection of apartments with 1, 2, 3, 4 and 5 bedrooms• Dedicated lobby• State-of-the-art gymnasium• Steam, sauna and jacuzzi (male & female)• Swimming pool and kids\' pool• Children\'s nursery• Multipurpose hall to host and entertain family and friendsInterior design by Fendi CasaIn keeping with the eclecticism and tactilemodernism that\'s the Fendi Casa defining trait.The DAMAC Residenze – which is hosted in a towerand consists of 200 apartments housed betweenthe 43rd and 84th floor – is related to the dynamicculture and fast atmosphere of the city of Dubai.The result is an unpredictable composition: afluid collision of different influences, apparentlyopposite to each other, that come togetherseamlessly with typical Fendi flair. Geometry and asense of strictness and tactile opulence frame thedesign neatly.Exclusive interiorsThe layout of the lobby is a sensational interventionon the architectural characteristics of the existingbuilding. Curved elements, geometric motifs andeclectic materials converge to guide the visitorto the core of the space, in a continuous play ofsolidity and transparency, curves and straightlines that\'s an abstract nod to Arabic architecture.Sinuous vertical elements in gold metal meshseparate the main walk of the visitors and residentsfrom the more intimate areas of the lounges andthe concierge desk.Lasting impressionsA geometric pattern swarms all over the floor withrhythmic precision: barely perceptible, it is the resultof a studious composition of black onyx elements,vein-cut, lacquered and laid out to create a gridof lozenges. A bronze metallic lacquer is used todress the ceiling. The color palette is sophisticated:black, bronze and gold, reminiscent of the sandis intermingle, highlighting one another. Todramatically emphasise the height, the ceiling hasbeen treated in a plastic way. The viewer\'s gaze iseffortlessly guided to the terminal focus point: astunning sculptural composition that\'s an artisticinterpretation of the Fendi monogram.Haute couture homeThe apartments, penthouses facing the beautifulsight of the gulf, are characterized by therepetitions of geometric forms. Clustered on theceiling and the vertical elements, squared metalplaques dress up in layers the apartment\'s surfaces,creating a mobile play of volume and light thatmakes the architecture alive. In perfect contrast,distinct elements from the Fendi Casa collectionused to furnish the apartments have round andcocooning shapes, or square angles.Excellence, charm, tailoring, refinement anduniqueness are the key words that characterizethe Fendi Casa environment.An environmentthat can be both classic and contemporary withunique objects, precious and timeless. Emphasisis placed on the forms of great charm and effect,the authenticity of the materials; and the essenceof refined detail that comes from a history, wisetradition transferred with passion and experience.The out-of-ordinary workmanship and the attentionto detail confirm the true value of the product.The Made-in-Italy is interpreted in the exaltation ofhigh level artisan detail, made with prowess and care.Everlasting views from every cornerExtraordinary views of the entire marina andPalm Jumeirah, to leave an everlasting experience.A lifestyle like no otherIndulge in the most talked-about lifestyle in town.Gastronomic experiences and world-class shoppingavenues to choose from right at your doorstep.Explore waterfront livingThrilling watersport activities or a gentle walkalong the pristine beach are some of the severalprivileges you can explore around the corner.
*Security access control* Intelligent control of cooling, heating and lighting* Central monitoring and control of building services* Kids play area* Exclusive resident\'s lounge* Temperature controlled swimming pool* Sauna/Steam/Spa bath* Gymnasium* Barbecue area* Ample covered car parking on multiple levels
Creators of luxury lifestylesSince 2002, DAMAC Properties has quicklyestablished itself as the region\'s premiumdeveloper creating unique buildings,communities and luxury lifestyles across theregion, from Dubai and Saudi Arabia to NorthAfrica, Jordan, Lebanon and Qatar. Some ofthe high-profile developments within theDAMAC portfolio include DAMAC Tower inBeirut, Lebanon and DAMAC Residences inJeddah, Saudi Arabia. The company\'s projects,encompassing residential, commercial andleisure facilities are located in the mostdesirable and exclusive locations and are builtto the highest standards. The result is that thename DAMAC has become synonymous withthe ultimate in luxury and quality.